One thing that surprised me about the article is how much information was in this article and how easy it was to understand.
Nothing was really confusing which is a testament to how well written this article was.
One question I would have would be: Are any of the five forces more important or are they all equal?
I would also ask about exploiting industry change he only gave one example so it would be nice to see how to use that in other cases.
I did not disagree on any of the points in this article.
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