For the first interview I talked to Jimmie Jennings of trainharderfitness.com. With the questions I asked I learned that Jimmie wished he had an education in marketing. I also asked what he attributed to his success and his answer was character. He thinks being well liked in the community is what has helped him sell his brand.
Question #1: Since our last interview what is the most significant thing to happen with your business?
Jimmie: "The Total Nutrition deal that I talked about last time. It has been very profitable and I am hoping to expand to more stores soon.
Question #2: Any new additions to the trainharder brand?
Jimmie:"Yes actually, I have a water bottle in Impulse Nutrition which is right up the side walk from Alter Ego Fitness (the gym he works in). I also have started making Ball Harder and Drink Harder shirts.
Question #3: Drink harder? Ball harder is still within the fitness industry but how can you be a fitness brand and condone drinking?
Jimmie, laughing: "Well it is just the town we are in. It is no secret Gainesville is a college town and a lot of college kids like to drink and workout so I thought it would be a good way to capitalize on the local market."
I already knew Jimmie from before this class but even with that the first interview felt a little awkward. This time I felt more relaxed and it seemed like he did as well.
Josh, I feel like you should've asked more questions in relation to entrepreneurship to show your knowledge that you obtained in the past semester, rather than asking about the company itself. Although, that is still great because you are still learning about the ways an entrepreneur thinks about his business and what he does for success. For example, his hopes for expanding and opening more stores is a great indicator of what he desires as an entrepreneur. I think it's really cool that he is not only hoping to open more store, but he is creating merchandise too. This entrepreneur seems to have a lot of different ways to earn revenue, and that is great.
ReplyDeleteCheck out my interview with an entrepreneur: http://rachelsentrepreneurship.blogspot.com/2016/04/very-short-interview-part-2.html
Hey Josh,
ReplyDeleteI find it really interesting that the entrepreneur you interviewed was most happy about the total nutrition deal that he recently acquired. I checked Total Nutrition out the other day and it was a great experience! Great customer service. The idea about drink harder/ ball harder is a very funny one and it does certainly appeal to the typical college student in Gainesville. Check out the link to my short interview when you get the chance! http://myufblog.blogspot.com/2016/04/very-short-interview-part-2.html